What is "farrad"

Farrad (born Willie Farrad Mullins; in Norwalk, Connecticut) is a New York City-Based, American recording artist. He began performing in New York City's downtown performance scene with the experimental performance ensemble Big Art Group directed by Caden Manson and Jemma Nelson. He has also danced with the performance group, The Dazzle Dancers and performed under the moniker Negro Noir.