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Longman Dictionary of Contemporary English
lead-in
noun
EXAMPLES FROM OTHER ENTRIES
▪ The lead-in to a news item should only take a few seconds.
▪ The last sentence in a paragraph should form a lead-in to what is to be discussed in the next paragraph.
EXAMPLES FROM CORPUS
▪ I may be able to get a good lead-in shot before we even arrive at the hacienda.
▪ Station A and station B both have excellent lead-ins.
▪ This is why the best news program may not have ratings as high as a news program with a strong lead-in.
The Collaborative International Dictionary
lead-in

lead-in \lead-in\ n.

  1. (Elec.) a wire connecting an antenna to a receiver or a transmitter to a transmission line.

  2. (Radio and Television Broadcasting) The short segment of a program or program script introducing and immediately preceding another part of the program or a commercial.

Wiktionary
lead-in

n. An introduction, something that leads into the beginning of something.

WordNet
lead-in
  1. n. the introductory section of a story; "it was an amusing lead-in to a very serious matter" [syn: lead]

  2. wire connecting an antenna to a receiver or a transmitter to a transmission line

Wikipedia
Lead-in

A lead-in is a short phrase, usually five words or less, that starts off a photo caption in a newspaper, high school yearbook, magazine or other publication.

Lead-ins (aka "kickers") are used to catch the reader's attention and "lead in" to the main caption. These phrases widely range from common phrases to song lyrics, and are written appropriate to the subject matter of the photograph.

Examples of lead-ins include the following:

(On a picture of a farmer putting down pinestraw) Piling it on... (On a picture of a guidance counselor taking attendance folders) Makin' the rounds...

Editors and caption writers tend to avoid using clichés and obvious lead-ins (e.g., "Two heads better than one," "Whistle while you work," etc.); and also prefer varying lead-ins throughout the publication.

Usage examples of "lead-in".

John was the anchor assigned the lead-in and the scripted question at the end.

We require that triaxial cable with local rectenna lead-ins be laid through all living areas.

To his abiding joy, the top five graduates went to fighter lead-in school at Holloman AFB, near Alamagordo, New Mexico.

It also contained some lead-in stuff to re-frame the story so that this is the central book.